Yes, the incessant advertising for prescription drugs DOES work. It makes people ask for pills they don't really need, for conditions they don't have. Or for minor things that don't really require medication. Or it makes people wonder if they are "sick" because their legs twitch a little while they sleep. And it convinces people that this is a wonder drug that will do something no other drug can do -- like Vioxx, which was no better than ibuprofene for arthritis pain but had the nifty added benefit of provoking strokes and heart attacks.