deception in marketing?

I was simply shocked, shocked to read today that when you see those critics' blurbs for the latest movies ("the feel-good slasher flick of the year," "I laugh then I cried") in the advertisements in your friendly local paper, that the description of the critic is not necessarily accurate. For example, they may refer to Joe Blow of "ABC-TV" when in fact Joe Blow does reviews for some low-powered ABC affiliate in Podunkopolis.

Wow, am I disheartened. Next, you'll tell me I can't believe our own President when he tells me something. Gosh.